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Most profiles try to do everything — and end up doing nothing well. Your archetype is the job you need LinkedIn to do. When you know it, everything aligns.
The mistake most professionals make is building a LinkedIn profile with no clear job to do. A stronger approach is to identify your primary archetype — the outcome you most need LinkedIn to deliver — and build everything around that single objective.
Clarity of signal
When your profile has one clear job, it sends one clear signal. The right people immediately understand who you are and why you matter to them.
Aligned recommendations
SecondIQ audits and scores your profile against your archetype — not a generic standard. Every recommendation is specific to your outcome.
A system that fits
The LinkedIn Growth System works the same way for everyone. But the outputs — content, outreach, conversations — are shaped entirely by your archetype.
Each archetype represents a different job for LinkedIn to do. Choose the one that most closely matches the outcome you need — then SecondIQ builds everything around it.
Career Builder
Get hired. Get promoted. Get found by the right recruiters and hiring managers.
This is me
Authority Builder
Build a reputation for a clear point of view. Become the name people think of first.
This is me
Client Builder
Create conversations, generate demand and attract the right clients and partners.
This is me
Business Builder
Attract belief in what you're building — from customers, hires, partners and investors.
This is me
Not sure which fits? Use the archetype finder below — Quinn will read your answers and make a personalised recommendation. Or start your free audit and SecondIQ will suggest one based on your current profile.
It's normal to identify with more than one archetype. A founder may also be an authority builder. A consultant may also be a client builder. The key is to make sure one archetype leads — if your profile tries to do three things equally, it usually does none of them well.
Founder
Business Builder first · Authority Builder second
Consultant
Client Builder first · Authority Builder second
Recruiter
Connector first · Client Builder second
Senior Executive
Career Builder first · Authority Builder second
Answer two questions in your own words. Quinn will read your answers and identify your primary archetype — with an explanation of why it fits and what it means for your LinkedIn strategy.
Question 1 of 2
In the next 12 months, what do you most need LinkedIn to do for you?
Question 2 of 2
What does success look like for you on LinkedIn? What would have to happen for you to feel like it's working?
Quinn is reading your answers...